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Up and out of poverty : the social marketing solution /

Kotler, Philip.

Up and out of poverty : the social marketing solution / by Philip Kotler and Nancy R. Lee. - New Jersey : Wharton School Publishing, c2009. - xxv, 341 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0137141009 9780137141005

Subjects--Topical Terms:
Poverty
Poor
Poor--Case studies.
Poverty--Government policy--Case studies.

Dewey Class. No.: 362.5 / KOU

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