University of Liberal Arts Bangladesh catalog

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Kotler, Philip.

Marketing in the public sector : a roadmap for improved performance / by Philip Kotler, Nancy Lee. - New Delhi : Pearson Education, c2007. - xv, 332 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 8131709582

Subjects--Topical Terms:
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.

Dewey Class. No.: 352.748 / KOM

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