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Principles of Marketing /

Principles of Marketing / by Philip Kotler, Gary Armstrong, Ahmed Tolba, Anwar Habib - England: Pearson, c2011. - xxiii, 526 p.: ill; 28 cm.

Includes Bibliographical References and Index.

ISBN: 9781408255681

Subjects--Topical Terms:
Marketing
BBA
Business Administration

Dewey Class. No.: 658.8 / KOP

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