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Services Marketing: people technology strategy /

Wirtz, Jochen

Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee - 8th ed. - Uttar Pradesh, India: Pearson, c2018 [2020]. - xxii, 817 p. : ill. ; 27 cm.

Includes Index.

ISBN: 9789332587687

Subjects--Topical Terms:
Marketing
Service Marketing
Consumer Services
BBA
Business Administration

Dewey Class. No.: 658.8 / WIS

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