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Marketing Management: a South Asian perspective /

Marketing Management: a South Asian perspective / by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha - 14th ed. - New Dehli: Pearson, c2013. - xxv, 596 p.: ill. ; 28 cm.

Includes Bibliographical References and Index.

ISBN: 9788131767160

Subjects--Topical Terms:
Marketing
Management
Marketing Management
BBA
Business Administration

Dewey Class. No.: 658.8 / MAP

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