Strategic Brand Management Building, measuring, and managing brand equity
Kevin Lane Keller
Strategic Brand Management Building, measuring, and managing brand equity - 3rd - New Delhi Pearson Education 2005 - iii, 816 25 cm. Paper back
Includes Index.
8129702541
Strategic planning/ Strategic management
658. 827 KES / KES
Strategic Brand Management Building, measuring, and managing brand equity - 3rd - New Delhi Pearson Education 2005 - iii, 816 25 cm. Paper back
Includes Index.
8129702541
Strategic planning/ Strategic management
658. 827 KES / KES