University of Liberal Arts Bangladesh catalog

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Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit - 7th ed. - Chennai, India: McGraw Hill Education, c2019 [2022]. - xxxvi, 582 p. : ill. ; 24 cm.

Includes Bibliographical References & Index.

ISBN: 9789353160777 9353160774

Subjects--Topical Terms:
Marketing
Service Marketing
Consumer Services
BBA
Business Administration

Dewey Class. No.: 658.8 / SEV

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