Anderson, James C.
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 219 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422103357 1422103358
Industrial marketing.
Sales promotion.
Purchasing
BBA
Business Administration
658.804 / ANV
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 219 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422103357 1422103358
Industrial marketing.
Sales promotion.
Purchasing
BBA
Business Administration
658.804 / ANV