Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar - Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015. - xxvii, 508 p. : ill., 25 cm.
9789332537644
Consumer behavior
Motivation research
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar - Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015. - xxvii, 508 p. : ill., 25 cm.
9789332537644
Consumer behavior
Motivation research
658.8342 / SCC