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Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman. - 11th ed. - Noida : Pearson India Education Services Pvt. Ltd. c2016 [2018]. - xxvii, 508p. : 26 cm.

Includes Index.

ISBN: 9789332555099

Subjects--Topical Terms:
Consumer Behavior
Communication
Motivation Research

Dewey Class. No.: 658.8342 / SCC

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