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Consumer Behavior: building Marketing Strategy /

Hawkins, Del I,

Consumer Behavior: building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee. - 12th ed. - Chennai, India: McGraw Hill Education, c2014 [2016]. - xxxv, 776 p.:

Includes Index.

ISBN: 9789351344797 9351344797

Subjects--Topical Terms:
Consumer Behavior
Marketing Strategy

Dewey Class. No.: 658.8342 / HAC

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