University of Liberal Arts Bangladesh catalog

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Cravens, David W.

Strategic Marketing / by David W. Cravens, Nigel F. Piercy. - 8th ed. - Chennai: McGraw Hill Education, c2006 [2016]. - xvii, 726 p.:

Includes Index.

ISBN: 9780070682603 0070682607

Subjects--Topical Terms:
Marketing
Strategic Marketing

Dewey Class. No.: 658.802 / CRS

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