Kellogg on branding : (Record no. 10116)

000 -LEADER
fixed length control field 00915nam a22002897a 4500
001 - CONTROL NUMBER
control field 9486
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhULA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180727103901.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180727b2018 -us||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471690160
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471690163
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhULA
Transcribing agency BD-DhULA
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.827
Item number KEA
245 10 - TITLE STATEMENT
Title Kellogg on branding :
Remainder of title the marketing faculty of the Kellogg School of Management /
Statement of responsibility, etc. edited by Alice M. Tybout and Tim Calkins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 p. :
Dimensions 24 cm.
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes index.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing-BBA
590 ## - LOCAL NOTE (RLIN)
Local note(Name of catalogher) 424020
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
General subdivision Marketing
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
General subdivision Management.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tybout, Alice M.
Relator term editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Calkins, Tim.
Relator term editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
No No   No No ULAB Library ULAB Library Text book area -Business studies 30/12/2015 World Bank BD 0.00 1 658.827 KEA 18368 10/12/2023 25/10/2023 1 27/07/2018 BOOK


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