Kellogg on branding : (Record no. 10116)
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000 -LEADER | |
---|---|
fixed length control field | 00915nam a22002897a 4500 |
001 - CONTROL NUMBER | |
control field | 9486 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhULA |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180727103901.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180727b2018 -us||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471690160 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471690163 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhULA |
Transcribing agency | BD-DhULA |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.827 |
Item number | KEA |
245 10 - TITLE STATEMENT | |
Title | Kellogg on branding : |
Remainder of title | the marketing faculty of the Kellogg School of Management / |
Statement of responsibility, etc. | edited by Alice M. Tybout and Tim Calkins. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Jersey : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 334 p. : |
Dimensions | 24 cm. |
Other physical details | ill. ; |
500 ## - GENERAL NOTE | |
General note | Includes index. |
526 0# - STUDY PROGRAM INFORMATION NOTE | |
Program name | Marketing-BBA |
590 ## - LOCAL NOTE (RLIN) | |
Local note(Name of catalogher) | 424020 |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
General subdivision | Marketing |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
General subdivision | Management. |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tybout, Alice M. |
Relator term | editor |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Calkins, Tim. |
Relator term | editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | BOOK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No | No | No | No | ULAB Library | ULAB Library | Text book area -Business studies | 30/12/2015 | World Bank BD | 0.00 | 1 | 658.827 KEA | 18368 | 10/12/2023 | 25/10/2023 | 1 | 27/07/2018 | BOOK |