Strategic integrated Marketing Communication / (Record no. 11048)

000 -LEADER
fixed length control field 00782nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhULA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191210195020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191210b -uk||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138058323
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhULA
Transcribing agency BD-DhULA
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.802
Item number PES
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 2376
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic integrated Marketing Communication /
Statement of responsibility, etc. by Larry Percy.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 305 p.:
Dimensions 23 cm.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing - BBA
590 ## - LOCAL NOTE (RLIN)
Local note(Name of catalogher) 424015.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1013
Topical term or geographic name as entry element BBA
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1420
Topical term or geographic name as entry element Business Administration
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 751
Topical term or geographic name as entry element Business
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2275
Topical term or geographic name as entry element Marketing
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2377
Topical term or geographic name as entry element Strategic Marketing
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2276
Topical term or geographic name as entry element Marketing Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
No No   No No ULAB Library ULAB Library Text Book Area- BBA Dept. 13/11/2019 Onnorokom Web Services Ltd. 4217.00   658.802 PES 19619 10/12/2019 1 10/12/2019 BOOK


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