Review of Marketing Research Vol. I (Record no. 136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120329538 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 . 83 REN |
| Item number | REN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naresh K. Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Review of Marketing Research Vol. I |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Dehli |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 336 p. |
| Other physical details | |
| Dimensions | |
| Type of unit | Hard bound |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical References and Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Mark- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Kulsum |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing /Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | , |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ULAB Library | Permanent Campus Library | 20.04.2008 | Words n Pages | 518.00 | 658 . 83 REN | 9602 | 29.01.2020 | 1 | 28.12.2014 | BOOK | ||||||
| ULAB Library | ULAB Library | 20.04.2008 | Words n Pages | 518.00 | 658 . 83 REN | 9603 | 28.12.2014 | 2 | 28.12.2014 | BOOK |