Strategic Brand Management (Record no. 2413)
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000 -LEADER | |
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fixed length control field | 00693nam a2200241Ia 4500 |
001 - CONTROL NUMBER | |
control field | 718 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhULA |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141228s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8129702541 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658. 827 KES |
Item number | KES |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kevin Lane Keller |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management |
Remainder of title | Building, measuring, and managing brand equity |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | iii, 816 |
Other physical details | |
Dimensions | 25 cm. |
Type of unit | Paper back |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | Manag- BBA |
590 ## - LOCAL NOTE (RLIN) | |
Local note(Name of catalogher) | Salma |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning/ Strategic management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | , |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | BOOK |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No | No | No | No | ULAB Library | ULAB Library | Management | 26/05/2005 | Modern | 550.00 | 12 | 658. 827 KES | 2076 | 21/03/2019 | 13/03/2019 | 1 | 28/12/2014 | BOOK | |
Yes | No | No | No | ULAB Library | ULAB Library | Management | 16/11/2006 | Students Books House | 180.00 | 658. 827 KES | 4073 | 28/12/2014 | 3 | 28/12/2014 | BOOK | |||
No | No | No | No | ULAB Library | ULAB Library | Management | 16/11/2006 | Students Books House | 180.00 | 5 | 658. 827 KES | 4075 | 30/12/2017 | 04/11/2017 | 5 | 28/12/2014 | BOOK | |
No | No | No | No | ULAB Library | ULAB Library | Management | 16/11/2006 | Students Books House | 180.00 | 4 | 658. 827 KES | 4076 | 31/12/2017 | 27/12/2017 | 6 | 28/12/2014 | BOOK | |
No | No | No | No | ULAB Library | ULAB Library | Management | 16/11/2006 | Modern | 550.00 | 4 | 658. 827 KES | 4072 | 31/12/2017 | 29/12/2017 | 2 | 28/12/2014 | BOOK | |
Yes | No | No | No | ULAB Library | ULAB Library | Management | 16/11/2006 | Modern | 550.00 | 658. 827 KES | 4074 | 28/12/2014 | 4 | 28/12/2014 | BOOK | |||
No | No | No | No | ULAB Library | ULAB Library | Management | 26/05/2005 | Parama | 550.00 | 16 | 658. 827 KES | 13455 | 06/02/2024 | 02/10/2023 | 7 | 28/12/2014 | BOOK |