Effective Advertising: Understanding When, How, and Why Advertising Works (Record no. 2423)
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000 -LEADER | |
---|---|
fixed length control field | 00547nam a2200217Ia 4500 |
001 - CONTROL NUMBER | |
control field | 740 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhULA |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141228s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8178293706 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659. 1 TEE |
Item number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gerard J. Tellis |
245 ## - TITLE STATEMENT | |
Title | Effective Advertising: Understanding When, How, and Why Advertising Works |
Remainder of title | |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | NULL |
Name of publisher, distributor, etc. | Response Books- New Delhi |
Date of publication, distribution, etc. | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 201 |
Other physical details | |
Dimensions | |
Type of unit | |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | AD- BBA |
590 ## - LOCAL NOTE (RLIN) | |
Local note(Name of catalogher) | Salma |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | , |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | BOOK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Checked out | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 14/05/2006 | Friends Book Corner | 406.00 | 659. 1 TEE | 3002 | 28/12/2014 | 1 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 14/05/2006 | Friends Book Corner | 406.00 | 659. 1 TEE | 3003 | 28/12/2014 | 2 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 14/05/2006 | Friends Book Corner | 406.00 | 659. 1 TEE | 3004 | 28/12/2014 | 3 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 05/11/2006 | Friends Book Corner | 406.00 | 659. 1 TEE | 4447 | 28/12/2014 | 4 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 05/11/2006 | Friends Book Corner | 406.00 | 659. 1 TEE | 4449 | 29/01/2020 | 6 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 04/02/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 5432 | 28/12/2014 | 7 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 04/02/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 5433 | 28/12/2014 | 8 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 04/03/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 5603 | 28/12/2014 | 9 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 04/03/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 5606 | 28/12/2014 | 12 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | Permanent Campus Library | Includes index | 04/03/2007 | Karim International | 457.25 | 659. 1 TEE | 5607 | 29/01/2020 | 13 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | ULAB Library | Includes index | 05/11/2006 | Karim International | 457.25 | 1 | 659. 1 TEE | 4448 | 04/02/2024 | 5 | 28/12/2014 | BOOK | 07/02/2024 | 04/02/2024 | |
No | No | No | No | ULAB Library | ULAB Library | Includes index | 04/03/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 5604 | 28/12/2014 | 10 | 28/12/2014 | BOOK | ||||
No | No | No | No | ULAB Library | ULAB Library | Includes index | 04/03/2007 | Karim International | 457.25 | 1 | 659. 1 TEE | 5605 | 29/10/2017 | 11 | 28/12/2014 | BOOK | 25/10/2017 | ||
No | No | No | No | ULAB Library | ULAB Library | Includes index | 17/04/2007 | Friends Book Corner | 406.00 | 659. 1 TEE | 6131 | 28/12/2014 | 14 | 28/12/2014 | BOOK |