Marketing Research (Record no. 4348)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6515 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 3 MAM |
| Item number | MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naresh K. Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Person |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 948 |
| Other physical details | Pictures |
| Dimensions | 28 cm. |
| Type of unit | Paper back |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Mark- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | 424002 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing /Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Satyabhusan Dash, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ULAB Library | ULAB Library | 03.01.2011 | Parama | 605.00 | 10 | 658.8 3 MAM | 13167 | 12.06.2019 | 15.04.2019 | 1 | 28.12.2014 | BOOK |