Principles of Marketing (Record no. 483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 387 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOP |
| Item number | KOP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Remainder of title | A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 785 |
| Other physical details | Pictures |
| Dimensions | 27 cm. |
| Type of unit | Paper back |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References and Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Mark- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | Israt |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong,Prafulla Y. Agnihotri |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | Marketing | 28/12/2010 | Parama | 605.00 | Acc. No.-15909-15912, Control No | 2 | 658.8 KOP | 13193 | 29/01/2020 | 03/05/2018 | 20 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | Permanent Campus Library | Marketing | 10/05/2011 | Parama | 550.00 | Acc. No.-15909-15912, Control No | 1 | 658.8 KOP | 13388 | 29/01/2020 | 21/04/2017 | 21 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | Permanent Campus Library | Marketing | 23/09/2014 | Shaurov Pub. and Distributors | 1034.55 | Acc. No.-15909-15912, Control No | 658.8 KOP | 15909 | 06/03/2019 | 23 | 28/12/2014 | BOOK | |||
| No | No | No | No | ULAB Library | Permanent Campus Library | Marketing | 23/09/2014 | Shaurov Pub. and Distributors | 1034.55 | Acc. No.-15909-15912, Control No | 1 | 658.8 KOP | 15912 | 29/01/2020 | 03/05/2016 | 26 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 28/12/2010 | Parama | 605.00 | Acc. No.-15909-15912, Control No | 1 | 658.8 KOP | 13192 | 02/03/2020 | 29/04/2017 | 19 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 10/05/2011 | Parama | 550.00 | Acc. No.-15909-15912, Control No | 1 | 658.8 KOP | 13389 | 06/06/2022 | 29/09/2019 | 22 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 23/09/2014 | Shaurov Pub. and Distributors | 1034.55 | Acc. No.-15909-15912, Control No | 2 | 658.8 KOP | 15910 | 06/06/2022 | 23/02/2020 | 24 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 23/09/2014 | Shaurov Pub. and Distributors | 1034.55 | Acc. No.-15909-15912, Control No | 2 | 658.8 KOP | 15911 | 11/05/2023 | 03/04/2023 | 25 | 28/12/2014 | BOOK |