Marketing Management (Record no. 484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 388 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-9716-0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 8 KOM |
| Item number | KOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. , 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Dehli |
| Name of publisher, distributor, etc. | Prentice Hall of India, Pearson Education |
| Date of publication, distribution, etc. | 2006, 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 729, 120 |
| Other physical details | Pictures |
| Dimensions | 28 cm. |
| Type of unit | Paper back |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Mark- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | Kulsum |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 30/04/2013 | Hakkani Publishers | 768.90 | 71 | 658. 8 KOM | 15122 | 04/06/2023 | 31/05/2023 | 12 | 28/12/2014 | BOOK |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 30/04/2013 | Hakkani Publishers | 768.90 | 38 | 658. 8 KOM | 15123 | 29/09/2023 | 29/09/2023 | 13 | 28/12/2014 | BOOK |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 30/04/2013 | Hakkani Publishers | 768.90 | 47 | 658. 8 KOM | 15124 | 13/08/2023 | 09/08/2023 | 14 | 28/12/2014 | BOOK |
| No | No | No | No | ULAB Library | ULAB Library | Marketing | 30/04/2013 | Hakkani Publishers | 768.90 | 45 | 658. 8 KOM | 15125 | 29/09/2023 | 29/09/2023 | 15 | 28/12/2014 | BOOK |