Best Practice Cases in Branding (Record no. 7655)
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000 -LEADER | |
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fixed length control field | 00606nam a2200229Ia 4500 |
001 - CONTROL NUMBER | |
control field | 6531 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhULA |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141228s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131721155 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KEB |
Item number | KEB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kevin Lane Keller |
245 ## - TITLE STATEMENT | |
Title | Best Practice Cases in Branding |
Remainder of title | Lessons from the world's strongest brands |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 382 |
Other physical details | Pictures |
Dimensions | 24 cm. |
Type of unit | Paper back |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | Mark- BBA |
590 ## - LOCAL NOTE (RLIN) | |
Local note(Name of catalogher) | 424002 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding , Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | , |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | BOOK |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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No | No | No | No | ULAB Library | ULAB Library | Marketing | 28/12/2010 | Parama | 396.00 | 658.8 KEB | 13191 | 28/12/2014 | 1 | 28/12/2014 | BOOK |