Principles of Marketing / (Record no. 9837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180205123137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180205b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KOP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | by Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh, India: |
| Name of publisher, distributor, etc. | Pearson India Education. |
| Date of publication, distribution, etc. | c2016 [2017]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 732 p.: |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | 424015. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | Text Book Area BBA Dept. | 30/01/2018 | Mollick & Brothers | 1024.00 | 2 | 658.8 KOP | 17722 | 14/03/2019 | 11/03/2019 | 11/03/2019 | 1 | 05/02/2018 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Text Book Area BBA Dept. | 30/01/2018 | Mollick & Brothers | 1024.00 | 16 | 658.8 KOP | 17723 | 01/03/2023 | 28/02/2023 | 2 | 05/02/2018 | BOOK | ||
| No | No | No | No | ULAB Library | ULAB Library | Text Book Area BBA Dept. | 30/01/2018 | Mollick & Brothers | 1024.00 | 14 | 658.8 KOP | 17724 | 26/04/2024 | 23/04/2024 | 3 | 05/02/2018 | BOOK |