Marketing Research: (Record no. 9864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180303134716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180303b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | MAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research: |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | by Naresh K. Malhotra and Satyabhusan Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida, India: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt Ltd., |
| Date of publication, distribution, etc. | c2016 [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 968p. |
| Dimensions | 28 cm. |
| Type of unit | Paperback. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References and Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | 424014. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing /Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | 30/01/2018 | Mullick & Brothers | 1 | 658.83 MAM | 17794 | 20/11/2022 | 01/11/2022 | 1 | 03/03/2018 | BOOK | |
| No | No | No | No | ULAB Library | Permanent Campus Library | 30/01/2018 | Mullick & Brothers | 658.83 MAM | 17795 | 03/03/2018 | 2 | 03/03/2018 | BOOK |