Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

Contributor(s): Tybout, Alice M [editor] | Calkins, Tim [editor]Material type: TextTextPublication details: New Jersey : Wiley, c2005Description: xvii, 334 p. : 24 cm. illISBN: 9780471690160; 0471690163Subject(s): Brand name products | Brand name products. -- Marketing | Brand name products. -- Management | Customer relations -- ManagementDDC classification: 658.827
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK Permanent Campus Library
658.827 KEA (Browse shelf (Opens below)) 1 Available 18368
Total holds: 0

Includes index.

Marketing-BBA

424020

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