Strategic communication : campaign planning / James Mahoney.

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TextPublication details: South Melbourne, Victoria : Oxford University Press, 2017 [2018].Edition: 2nd edDescription: xvi, 258 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.45 MAS (Browse shelf(Opens below))	1	Available		19500

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Previous	658.4092 BLN The 9 natural laws of leadership /	658.4092 HAH Harvard business essentials : power, influence, and persuasion : sell your ideas and make things happen /	658.421 ISE Entrepreneurship Development An Operational Approach	658.45 MAS Strategic communication : campaign planning /	659.1 BAA Advertising management /