Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
Material type: TextPublication details: Chennai, India: McGraw Hill Education, c2019 [2022].Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 24 cmISBN:- 9789353160777
- 9353160774
- 22 658.8 SEV
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | ULAB Library Text Book Area - BBA | 658.8 SEV (Browse shelf(Opens below)) | 1 | Available | 21051 |
Total holds: 0
Includes Bibliographical References & Index.
BBA
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