Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar

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TextPublication details: Boston, Mass. : Harvard Business School Press, c2004.Description: xv, 270 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	658.802 KUM (Browse shelf(Opens below))	1	Available		21256
BOOK	ULAB Library Text Book Area - BBA	658.802 KUM (Browse shelf(Opens below))	2	Available		21257

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Previous	658.8 MAP Marketing Management: a South Asian perspective /	658.8 SEV Services Marketing: integrating customer focus across the firm /	658.8 WIS Services Marketing: people technology strategy /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	Next

Includes bibliographical references and index.

BBA

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