Advertising and promotion: an integrated marketing communications perspective

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TextLanguage: English Publication details: NULL McGraw-Hill 2003Edition: 9thDescription: xxvi, 779, gl-14, en-25, cr-3, in-23 Paper backISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
BOOK	Permanent Campus Library	659. 1 BEA (Browse shelf(Opens below))	1	Available	1733
BOOK	ULAB Library	659. 1 BEA (Browse shelf(Opens below))	2	Available	3431
BOOK	ULAB Library	659. 1 BEA (Browse shelf(Opens below))	3	Available	3432
BOOK	ULAB Library	659. 1 BEA (Browse shelf(Opens below))	4	Available	3433
BOOK	ULAB Library	659. 1 BEA (Browse shelf(Opens below))	6	Available	15657

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Previous	658. 83 MCM Marketing Research: The Impact of the Internet	659. 1 ALA Advertising Strategy: creative tactics from the outside/in	659. 1 BEA Advertising and promotion: an integrated marketing communications perspective	659. 1 BEA Advertising and promotion: an integrated marketing communications perspective	659. 1 BEA Advertising and promotion: an integrated marketing communications perspective	659. 1 BEA Advertising and promotion: an integrated marketing communications perspective	659. 1 BEA Advertising and promotion: an integrated marketing communications perspective	Next

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