Marketing 3.0 : from products to customers to the human spirit / by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cmISBN: 9788126526192Subject(s): Marketing | BBA | Business AdministrationDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK | ULAB Library | 658.8 KOM (Browse shelf (Opens below)) | 1 | Available | 20623 |
Total holds: 0
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658.6 KUB KUB Brand breakout | 658.6 KUB KUB Brand breakout | 658.8 HOS Sales promotion / | 658.8 KOM Marketing 3.0 : from products to customers to the human spirit / | 658.8 KOP Principles of Marketing / | 658.8 KOP Principles of Marketing / | 658.8 MAP Marketing Management: a South Asian perspective / |
Includes bibliographical references and index.
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