Marketing 3.0 : from products to customers to the human spirit / by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, PhilipContributor(s): Kartajaya, Hermawan, 1947- | Setiawan, IwanMaterial type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cmISBN: 9788126526192Subject(s): Marketing | BBA | Business AdministrationDDC classification: 658.8
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK ULAB Library
658.8 KOM (Browse shelf (Opens below)) 1 Available 20623
Total holds: 0

Includes bibliographical references and index.

424018

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