Advertising and promotion: an integrated marketing communications perspective

By: Michael A. Belch, George E. BelchContributor(s): Material type: TextTextLanguage: English Publication details: NULL McGraw-Hill 2003Edition: 9thDescription: xxvi, 779, gl-14, en-25, cr-3, in-23 Paper backISBN: 0070581940Subject(s): Advertising/ Sales promotion/ Communication in marketingDDC classification: 659. 1 BEA
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Item type Current library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK Permanent Campus Library
659. 1 BEA (Browse shelf (Opens below)) 1 Available 1733
BOOK BOOK ULAB Library
659. 1 BEA (Browse shelf (Opens below)) 2 Available 3431
BOOK BOOK ULAB Library
659. 1 BEA (Browse shelf (Opens below)) 3 Available 3432
BOOK BOOK ULAB Library
659. 1 BEA (Browse shelf (Opens below)) 4 Available 3433
BOOK BOOK ULAB Library
659. 1 BEA (Browse shelf (Opens below)) 6 Available 15657
Total holds: 0

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