Marketing Management: a South Asian perspective / by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

Contributor(s): Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, MithileshwarMaterial type: TextTextPublication details: New Dehli: Pearson, c2013Edition: 14th edDescription: xxv, 596 p.: ill. ; 28 cmISBN: 9788131767160Subject(s): Marketing | Management | Marketing Management | BBA | Business AdministrationDDC classification: 658.8
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