In Search of the Obvious The antidote for todays marketing mess
Material type: TextLanguage: English Publication details: New Jersey John Wiley & Sons 2008Description: 208 22 cm. Hard boundISBN: 9780470288597 Subject(s): Marketing/ Advertising- Brand name productsDDC classification: 658.8 TRIItem type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK | ULAB Library | 658.8 TRI (Browse shelf (Opens below)) | 1 | Available | 3922 |
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658.8 KOP Principles of Marketing | 658.8 KOP Principles of Marketing | 658.8 RAS Services Marketing | 658.8 TRI In Search of the Obvious | 658.8 VIB Buying Trances | 658.8072 EPM A Manual for Culturally-Adapted Marketing Research (CMR) in the Development Process | 658.8072 EPM A Manual for Culturally-Adapted Marketing Research (CMR) in the Development Process |
Includes Index.
Mark- BBA
424002
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