Brand breakout: how emerging market brands will go global / by Nirmalya Kumar, Jan-Benedict, E. M. Steenkamp

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TextPublication details: London: Palgrave Macmillan, c2015.Description: xvi, 256 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
BOOK	ULAB Library	658.6 KUB (Browse shelf(Opens below))	1	Available	15358
BOOK	ULAB Library Text Book Area - BBA	658.6 KUB (Browse shelf(Opens below))	2	Available	21258
BOOK	ULAB Library Text Book Area - BBA	658.6 KUB (Browse shelf(Opens below))	3	Available	21259

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