Brand breakout: how emerging market brands will go global / by Nirmalya Kumar, Jan-Benedict, E. M. Steenkamp
Material type: TextPublication details: London: Palgrave Macmillan, c2015.Description: xvi, 256 p. : ill. ; 24 cmISBN:- 9781137276612
- 9781137467591
- 658.6 KUB 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | ULAB Library | 658.6 KUB (Browse shelf(Opens below)) | 1 | Available | 15358 | |||
BOOK | ULAB Library Text Book Area - BBA | 658.6 KUB (Browse shelf(Opens below)) | 2 | Available | 21258 | |||
BOOK | ULAB Library Text Book Area - BBA | 658.6 KUB (Browse shelf(Opens below)) | 3 | Available | 21259 |
Total holds: 0
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Includes Bibliographical References and Index.
BBA
424015
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