Advertising and promotion: an integrated marketing communications perspective

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TextLanguage: English Publication details: New Delhi McGraw-Hill 2003Edition: 9thDescription: xxvi, 779, gl-14, en-25, cr-3, in-23 Paper backISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
BOOK	Permanent Campus Library	659. 1 BEA (Browse shelf(Opens below))	1	Available	15616
BOOK	Permanent Campus Library	659. 1 BEA (Browse shelf(Opens below))	2	Available	17788
BOOK	Permanent Campus Library	659. 1 BEA (Browse shelf(Opens below))	3	Available	17789

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