Social Communication in Advertising : Consumption in the Mediated Marketplace

By: William Leiss, Jacqueline Botterill, Stephen Kline, Sut JhallyContributor(s): Material type: TextTextLanguage: English Publication details: New York Routledge 2005Edition: 3rdDescription: x, 683ISBN: 0415966760Subject(s): Advertising- Social aspectsDDC classification: 659. 1042 LES
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