Principles of Advertising A Global Perspective

By: Monle LeeContributor(s): Carla JohnsonMaterial type: TextTextLanguage: English Publication details: New Delhi Viva Books Private Limited 2007Edition: 2ndDescription: 427 p. Paper backISBN: 8130904748Subject(s): AdvertisingDDC classification: 659. 1 LEP
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