The Meaningful Brand How Strong Brands Make More Money

By: Nigel HollisContributor(s): Millward BrownMaterial type: TextTextLanguage: English Publication details: New York Palgrave Macmillan 2013Description: 225 p. Hard boundISBN: 978-0-230-34226-2Subject(s): Brand Mane Product/ Branding/ Product ManagementDDC classification: 658.8 HOM
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658.8 HOM (Browse shelf (Opens below)) 1 Available 15592
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