Advertising management / Rajeev Batra, John C. Myers, David A. Aaker.
Material type: TextPublication details: New Delhi : prentice Hall of India, c1996 [2001]Description: 752 p. : 23 cmISBN: 81 203 1219 8Subject(s): Management | AdvertisingDDC classification: 659.1Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
BOOK | ULAB Library | NonFiction | 659.1 BAA (Browse shelf (Opens below)) | 1 | Available | 16550 |
Total holds: 0
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658 DEA Developing South Asia as a global hub of management professionals- Role of Management education : | 658.3124 HAH Harvard business essentials : | 658.4092 HAH Harvard business essentials : | 659.1 BAA Advertising management / |
Includes Index.
Management - BBA
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