Strategic Brand Management: building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.

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TextPublication details: U P, India: Pearson, c2015 [2017].Edition: 4th edDescription: xxix, 586 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	Permanent Campus Library	658.827 KES (Browse shelf(Opens below))	1	Available		17808
BOOK	Permanent Campus Library	658.827 KES (Browse shelf(Opens below))	2	Available		17809

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