University of Liberal Arts Bangladesh catalog › Details for: Strategic Brand Management:

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Strategic Brand Management: building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.

TextPublication details: U P, India: Pearson, c2015 [2017]Edition: 4th edDescription: xxix, 586 pISBN: 9789332542204Subject(s): Management | Strategic Management | Strategic Brand ManagementDDC classification: 658.827

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.827 KES (Browse shelf (Opens below))	1	Available		17808
BOOK	ULAB Library	658.827 KES (Browse shelf (Opens below))	2	Checked out to Dr. Md Mujibul Hoque (0124140)	05/05/2024	17809

Total holds: 0

Includes Index.

Management- BBA

424015.

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