Consumer Behavior: building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee.
Material type: TextPublication details: Chennai, India: McGraw Hill Education, c2014 [2016]Edition: 12th edDescription: xxxv, 776 pISBN: 9789351344797; 9351344797Subject(s): Consumer Behavior | Marketing StrategyDDC classification: 658.8342Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | Permanent Campus Library | 658.8342 HAC (Browse shelf (Opens below)) | 1 | Available | 18015 | ||
BOOK | Permanent Campus Library | 658.8342 HAC (Browse shelf (Opens below)) | 2 | In transit from Permanent Campus Library to ULAB Library since 28/03/2022 | 18016 |
Includes Index.
BBA
424015.
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