Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.
Material type: TextPublication details: New Jersey : Wiley, c2005.Description: xvii, 334 p. : 24 cm. illISBN:- 9780471690160
- 0471690163
- 22 658.827 KEA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Permanent Campus Library | 658.827 KEA (Browse shelf(Opens below)) | 1 | Available | 18368 |
Total holds: 0
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Includes index.
Marketing-BBA
424020
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