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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

Contributor(s): Material type: TextTextPublication details: New Jersey : Wiley, c2005.Description: xvii, 334 p. : 24 cm. illISBN:
  • 9780471690160
  • 0471690163
Subject(s): DDC classification:
  • 22 658.827 KEA
Item type: BOOK
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Includes index.

Marketing-BBA

424020

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