Kotler, Philip.

Up and out of poverty : the social marketing solution / by Philip Kotler and Nancy R. Lee. - New Jersey : Wharton School Publishing, c2009. - xxv, 341 p. : ill. ; 24 cm.

Includes bibliographical references and index.



0137141009 9780137141005


Poverty
Poor
Poor--Case studies.
Poverty--Government policy--Case studies.

362.5 / KOU