Kotler, Philip. Up and out of poverty : the social marketing solution / by Philip Kotler and Nancy R. Lee. - New Jersey : Wharton School Publishing, c2009. - xxv, 341 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0137141009 9780137141005 Subjects--Topical Terms: PovertyPoorPoor--Case studies.Poverty--Government policy--Case studies. Dewey Class. No.: 362.5 / KOU