Smith, Ronald D.  <br/><br/>
Strategic planning for public relations / 
by Ronald D. Smith 
 - 5th Ed. 
 - New York :  Routledge,  2017. 
 - xxxiv, 540 p. ;  24 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781138282063 9781138282056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>659.2  / SMS