TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Marketing in the public sector : : a roadmap for improved performance / 
SN  - 8131709582
U1  - 352.748 22
PY  - 2007///
CY  - New Delhi : 
PB  - Pearson Education, 
KW  - Government productivity
KW  - Public administration
KW  - Citizen participation
KW  - Administrative agencies
KW  - Management
N1  - Includes bibliographical references and index.

; Marketing -BBA
ER  -