Rose, Frank. The art of immersion: how the digital generation is remaking Hollywood, Madison Avenue, and and the way we tell stories / by Frank Rose. - New York: W. W. Norton & Company, c2012. - xx, 354 p.: 21 cm. Includes Index. ISBN: 9780393341256 Subjects--Topical Terms: World wide webInternet Dewey Class. No.: 302.231 / ROA