Qualitative Research Methods in Public Relations and Marketing Communications /
by Christine Daymon, Immy Holloway.
- 2nd ed.
- New York : Routledge, c2011 [2017].
- xi, 397 p.: 23 cm.
Includes Bibliographical References and Index.
9781138897687
BBA Business Administration Business Marketing Marketing Communication--Research Public Relation--Research MSJ Media Studies and Journalism Media Studies Journalism