Principles of Marketing / 
by Philip Kotler, Gary Armstrong, Ahmed Tolba, Anwar Habib 
 - England:  Pearson,  c2011. 
 - xxiii, 526 p.:  ill;  28 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781408255681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>BBA<br/>Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP