Wirtz, Jochen
Services Marketing: people technology strategy /
by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee
- 8th ed.
- Uttar Pradesh, India: Pearson, c2018 [2020].
- xxii, 817 p. : ill. ; 27 cm.
Includes Index.
9789332587687
Marketing
Service Marketing
Consumer Services
BBA
Business Administration
658.8 / WIS